Venue Planning6 min read
Before You Search for a Venue, Write This One-Page Brief
Turn a loose event idea into a useful venue brief with clear moments, requirements, deal-breakers and a simple comparison scorecard.
Read guideALTR field notes
Better spaces make better stories.
Useful ideas for finding the right setting, planning the details and making every hour in a venue count.
Keep exploring
Fresh from the field
Venue Planning5 min read
A Venue Can Fit 50 People. Can It Fit Your 50 People?
Calculate usable venue capacity by planning the layout, service zones, equipment and busiest moment, not by relying on one headline number.
Read guide
Venue Planning6 min read
How Many Venue Hours Do You Actually Need?
Work backwards from doors open to calculate access, setup, event, reset and handover time before choosing an hourly, half-day or full-day booking.
Read guide
Venue Planning6 min read
Included Does Not Always Mean Ready: How to Read a Venue Listing
Turn vague venue amenities into useful questions about specifications, setup, availability and price before you compare listings.
Read guide
Venue Planning6 min read
Book for What Might Change, Not Only What You Know Today
A practical reversibility test for choosing a flexible venue when headcount, programme, weather or creative direction may still move.
Read guide
Venue Planning7 min read
Private Venue Does Not Always Mean Private Building
A four-layer check for exclusivity, sightlines, sound and access, so you can tell what a private booking actually protects before you pay.
Read guide
Shoots & Podcasts6 min read
Natural Light Is a Starting Point, Not a Lighting Plan
Check window direction, timing, surfaces and fallback options before booking a natural-light studio for a photo or video shoot.
Read guide
Shoots & Podcasts6 min read
Plan the Shot Hour, Not Just the Shot List
Choose a shoot location by the productive minutes it protects. Plan load-in, styling, light checks, set changes and cleanup before the clock starts.
Read guide
Shoots & Podcasts6 min read
The Podcast Room Test You Can Do Before Pressing Record
Use a ten-minute listening and recording-chain check to find echo, hum, interruptions and practical problems before a podcast session begins.
Read guide
Shoots & Podcasts6 min read
How to Record a Podcast Season in One Venue Day
Plan guest flow, consistent sound and video, breaks, resets and file backups before attempting a full day of podcast recording.
Read guide
Shoots & Podcasts7 min read
When the Venue Is Already Doing the Art Direction
A brand-fit test for deciding when a styled studio saves a build, when it overpowers the product and how to make a recognisable set feel like yours.
Read guide
Events & Pop-ups5 min read
Design a Meetup People Can Actually Meet At
Plan arrival, shared focus, small conversations and lingering so your meetup builds connection instead of becoming another lecture.
Read guide
Teams & Workshops6 min read
Choose a Workshop Venue Around the Learning, Not the Headcount
Match the room to how people will listen, discuss, make, move and present. Use this scorecard before booking a workshop venue.
Read guide
Venue Planning5 min read
The 30-Minute Venue Recce: Walk the Event in Order
Use a chronological venue site visit checklist to test arrival, guest movement, programme, service and load-out in 30 focused minutes.
Read guide
Events & Pop-ups6 min read
Do Not Choose a Launch Venue Before You Define the Demo
Plan a product launch around what guests should look at, touch, try, taste, hear or compare, then choose the room that makes that proof easy.
Read guide
Events & Pop-ups6 min read
Plan the Room Between Courses
Choose a private dinner venue around arrival, conversation, service routes, toasts and the way the evening moves after dessert.
Read guide
Teams & Workshops5 min read
Your Team Offsite Needs a Change of Context, Not Theatre Seating
Choose an offsite venue around the behaviour and decisions you want, with room for focus, discussion, breaks and a clear output.
Read guide
Events & Pop-ups5 min read
Before You Book a Pop-Up Venue, Map the Customer's 12 Metres
Walk the customer path from first sight to exit, then check stock, power, storage, deliveries and payment before booking a pop-up venue.
Read guide
Venue Planning5 min read
The Invisible Hour Before Doors Open
Plan venue setup as a chain of dependencies. Find the shared bottlenecks, sequence vendors and reserve a calm final check before guests arrive.
Read guide
Venue Planning6 min read
Your Event Starts at the Kerb, Not at the Registration Desk
Plan the last 100 metres, entrance, registration, queue and departure so guests and vendors can reach the venue without guesswork.
Read guide
Events & Pop-ups5 min read
Ask These Venue Questions Before You Call the Caterer
Identify the venue's food model, trace the service path and settle utilities, staffing, cleaning and waste before choosing a menu.
Read guide
Events & Pop-ups6 min read
A Rain Plan Is a Second Floor Plan
A wet-weather method for outdoor venues that covers the decision trigger, indoor layout, guest transition, equipment, service and real backup cost.
Read guide
Venue Planning6 min read
Do Not Stop at 'Wheelchair Accessible': Trace the Whole Guest Route
Check accessibility as one continuous guest route, from booking and drop-off to seating, participation, washrooms, breaks and departure.
Read guide
Shoots & Podcasts7 min read
A Blank Wall Is Not an Empty Idea
Five useful jobs for a neutral wall, with the surface, distance, fixing, power and restoration questions that make each one work.
Read guide
Events & Pop-ups7 min read
What Changes When a Gathering Grows from 20 to 60 to 200
Compare how arrival, sound, staffing, food, visibility and contingency change as a gathering grows from 20 to 60 to 200 people.
Read guide
City Field Notes7 min read
Let a Heritage Venue Be More Than a Backdrop
A restrained way to plan in a heritage setting: understand the building, ask what it can host, add freestanding elements and protect what is already there.
Read guide
Teams & Workshops6 min read
Why Some Work Needs a Place That Is Neither Office Nor Home
A task-first guide to choosing a cafe, coworking room or cultural space without confusing a change of scene with a productive session.
Read guide
Venue Planning6 min read
Restaurant or Empty Room? Choose the Work You Want to Take On
Compare a restaurant and a flexible event space by service, control, food rules and coordination work, not only by how each room looks.
Read guide
Teams & Workshops7 min read
What the Room Is Quietly Telling People to Do
A practical layout chooser for deciding where attention should sit, who can speak, how people move and what the room should do as discussion changes.
Read guide
Venue Planning5 min read
The Hourly Rate Is Not the Venue Budget
Compare venue quotes on the cost of the complete job, including access, equipment, staff, service, cleaning, overtime and preventable risk.
Read guide